Samsung Is Spending More on Marketing Than Apple

Samsung set fire to the marketing budget in 2012 and overtook Apple. Alone in the United States were used 2.3 billion. KR. on Galaxy S III and other mobiles.

Samsung has not held again to promote the Unpacked event in New York, which kicks off in the night Danish time, but already last year had Galaxy-producer the really big wallet promotion.

Alone in the United States spent the Samsung 401 million dollars-or button 2.3 billion kroner-to advertise your company’s mobile phones, figures from research firm Kantar Media.

Thus, Samsung has overtaken smartphone competitor Apple, which burned the 333 million dollars of marketing. That is to say approximately 1.9 billion kroner.

The figures indicate a marked upgrade from Galaxy-manufacturer. According to The Wall Street Journal used the Apple in 2011 so more than three times as much on marketing as compared to Samsung.

A large part of Samsung’s upgraded mobile-marketing budget is in 2012 has been used on Galaxy S III, but other products have also received a share of the cake. This applies, for example, the launch of Galaxy Note II, which included an appearance from Kanye West.

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