Meaning of Startup Part 2

Further funding programs for the startup

The federal government provides some funding programs for the start-up, mainly through KfW Bank, but also for small and medium-sized companies.

  • ERP capital for the establishment
  • Advisory funding within the framework of the foundation
  • ERP start-up loan entry fee
  • ERP start-up loan universal
  • My microloan
  • KfW entrepreneur loan
  • Micro-Mezzanine Fund Germany
  • ERP participation program
  • ERP mezzanine for innovation
  • ERP digitization and innovation loan


Are you in the start-up phase of your company or are you looking for various ways of raising capital? In our articles on the topics of financing options and start-up grants you will find out everything you need to know and receive numerous tips!

What does startup pitch mean?

According to Sportingology, the pitch is very important for a startup . With a good pitch you can not only win investors, but also customers and important supporters for your startup. But it’s not as simple as the word pitch sounds. Not all pitch is the same. A pitch is a presentation that you can use to convince someone in no time. There are three types of presentations for the pitch.

  1. Elevator pitch
  2. Startup pitch
  3. Speed ​​pitching session

The startup pitch is not as limited in time as the other two types. Here your presentation serves as an aid for your persuasive work. At the startup pitch you present your business idea and all the contexts in concrete terms. As mentioned, you have more time at the startup pitch, but you should keep it shorter here as well. You always have to keep in mind that you want to win an investor or supporter with a startup pitch. And they usually listen to a few pitches every day. Therefore, you should pay attention to a few minutes .

Which legal principles does a startup have to observe?

There are a number of legal bases to consider when founding a startup . The establishment of the company begins with the start of business activity. The prerequisite for this is the registration of a freelance activity with the tax office or the registration of a business with the responsible trade office. Afterwards there are further formalities for the founder of the startup to take care of. This can be, for example, compulsory membership in the Chamber of Industry and Commerce. Or, for example, in the case of exceptions in a commercial activity in the travel sector. In this case, for example, the trade tax due. Basically, the same legal framework applies to a startup, even if it is based on an innovative business idea, as to the conventional establishment of a company.

The business plan for a startup

The business plan plays a very important role in every start-up. But especially for a startup, it is extremely important. Funding or other sources of finance are extremely important for a start-up and therefore a particularly detailed, precisely worked out business plan is the be-all and end-all. In this plan, the following points in particular must be presented in detail.

  • Who are the founders of the startup?
  • What exactly does the business idea look like?
  • What is the nature of the product or service?
  • What is the situation on the market?

The better a business plan, the more benefits it will bring you.

  • You control the company’s success
  • You recognize where your weaknesses are and where problems are to be expected
  • You increase your chances of success with a detailed business plan
  • You can assess risks much better
  • The dependencies between you and possible donors can be shown better
  • Your business plan serves as an important basis for the subsequent creation of a company manual

How important is advice for a startup?

In order for you to be successful with your startup, you need a lot of commitment, a very good business idea and a market that gives you space to actively participate. But a startup also needs good advice to be successful . The earlier the course is set, the more successful you will be. However, this means that good advice must be available in every phase of the start-up. A startup usually goes through three startup phases .

Phase Description
Pre-foundation or seed phase In this phase, advice is important in order to use a so-called load – bearing capacity analysis to determine what potential lies behind your business idea and whether you can use it to persist in the market over the long term. In this phase you also create your business plan and try to attract investors if necessary.
Founding phase In this second phase, you need to secure your financing . You also have to decide which legal form you want to choose for your startup. This decision in particular harbors many risks for the future and advice is very important here.
Growth phase Even at the beginning of the third phase, you should not do without good advice. You have a lot of tasks to do , such as bookkeeping . In addition, you have to take care of the further development of your business model. A possible international roll-out may also have to be prepared. You have to set up a controlling for your most important key figures (KPIs) and constantly keep an eye on the development of your company. You cannot do without good advice here.

Startup 2

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